Transparency and traceability are two of the skate, which made a bet the two giants of the Italian food industry: manufacturer of pasta Barilla and the chocolate manufacturer Perugina. These two factors brought them to the perceived need to make a choice in favor of high-tech and implementation of the blockchain in the production cycle.
The stated goal is to strengthen the image of their brands, improving the quality of presentation of their products, the quality control of the whole chain from producer to consumer, as well as the fight against counterfeiting.
Guarantee the quality of Perugina chocolate – original products from the manufacturer. The “trick” Barilla in its own production – “the garden” company is growing Basil, after processing turns into pesto (sauce of Basil, garlic, pine seeds and cheese). Its origin and quality is very easy to track.
21.08.2017 | Blockchain
To achieve the stated objectives Barilla, Perugina entered into a “marriage of convenience” with the technology of the blockchain is the same one that underlies bitcoin.
Barilla signed a contract with IBM Italia, entering in the blockchain-based cloud infrastructure, all data concerning the growth, irrigation and application of plant protection products concerning the planting of Basil, which then become signature brand Barilla sauce.
The official representative of the manufacturer Barilla has announced that if successful the pilot project under the conditional name “Basil-pesto” company is ready to include in the blockchain all its products: from grain to tomatoes and milk.
Trading house Nestlé Italia, which owns a factory of chocolate Perugina products, also launched a blockchain technology in relation to its products, in the first place – to be shipped abroad.
The project is implemented in partnership with Microsoft using Azure cloud infrastructure. The pilot project provides for the traceability of production, transportation, exporters, importers and distributors. The use of blockchain technology is considered cost-effective. The main burden falls not on high-tech and software, and the collection of information and data throughout the chain: from producer to consumer.
Thus, the cryptocurrency technology adopting the flagships of the Italian business. The blockchain technology helps to make the business more reliable and transparent, allows you to track the stages of production and to guarantee the highest quality products.